The Profit & Systems Letter
One practical idea a week to keep more of what you earn. Real numbers, simple systems, and the decisions that move your profit. No fluff, just what works for service businesses.
Fractional CFO for service businesses on QuickBooks Online
Busy, growing, and still not sure where the profit is?
A fractional CFO for service business owners with a team. Your QuickBooks Online reports turned into clear monthly decisions on cash, pricing and hiring, from a CPA who also looks at how the work gets done.
What a fractional CFO does
Your bookkeeper tells you what happened. Your CFO tells you what it means and what to do next.
You get the same financial leadership a big company has, part-time, at a fraction of a full-time salary. And because we look at how the work gets done, not just the numbers, the advice fits your business.
Turns your reports into decisions
Your P&L, balance sheet and cash flow, walked through in plain English, with the two or three moves that matter most.
Plans your cash before it's a crisis
A forecast that shows what's coming in, what's going out, and when it gets tight, so you're never surprised.
Checks your pricing and margins
Which services make money, which ones quietly don't, and what to change.
Tracks the few numbers that matter
A short list of KPIs picked for your business, not a 40-tab dashboard nobody opens.
Connects the money to the operations
Rework, tool sprawl and founder bottlenecks show up on your P&L. We find where profit leaks and why.
Sits in your corner for the big calls
Hiring, raising prices, taking on a loan, a big purchase. You decide with the numbers in front of you.
What you get each month
One page that tells you what changed and what to do about it.
Every month your numbers come back as a short snapshot: where cash stands, which services earned their keep, and the few decisions worth your attention.
Gross profit by month (sample)
- Decision: raise the retainer price on your lowest-margin service.
- Watch: payroll rises in March; cash dips in week 10.
Illustrative example
Who does what
Clean books are the start. Not the finish.
Doing your own books? Our Business Books Setup gets your QuickBooks built right and checked every week.
Ways to work with us
Start with a CFO. Add what your business needs.
For DIY books
Business Books Setup
This isn't bookkeeping. You keep your own books. We set them up right, teach you, and check them every week.
- QuickBooks file built for your business
- Training on the basics and how to get around
- Weekly check of your books by a CPA
- Weekly report: what we noticed and how to fix it
Core offer
Fractional CFO
Financial leadership from a CPA who takes the time to understand how your business runs.
- Monthly financials explained in plain English
- Cash flow forecast
- Pricing and margin checks
- KPIs picked for your business
- Monthly CFO meeting
Add-on to CFO
System Build
When your numbers point to a leak, we build the system that fixes it, using the 5D System Framework™.
- Map how the work gets done today
- Diagnose where time and profit leak
- Design and document the fix
- Roll it out with your team
How it works
From guessing to knowing, in three steps.
Schedule your call
We talk through where the business is, where you want it to go, and what's in the way.
We learn your business
Your numbers and how the work actually gets done. That's what makes the advice fit.
Decide with confidence
Ongoing CFO support, clear reports, and a plan you can act on. Owner, not operator.
Who this is for
Built for businesses with small teams.
You've got revenue and clients. What you don't have is a clear read on what's working, what's draining profit, and what to do about it.
Meet your CFO
Hi, I'm Kristie.
I'm a CPA with 17 years in accounting and operations, including Fortune 500 work. I grew up watching my dad turn an idea into something real, and I believe entrepreneurs are the movers and shakers of the world.
So I help business owners turn their numbers into confident decisions, and fix the operations that are quietly draining profit, so the business you built lasts and grows.
More about Kristie ›Your P&L is a diagnostic. Let's read it together.
A short call to see where your business is, and whether a fractional CFO is the right fit.
Schedule your call Compare options ›